Get it right and you'll have the journalist hooked.

First impressions count, and your initial contact with a journalist is a make or break moment.

Get it wrong and all your hard work may come to nothing, even if it’s a great story with real potential.

Get it right and you’ll have the journalist hooked. Great creative pitching, at the right time of day and using the right language and the right tone of voice can even result in more coverage than a story truly deserves.

Like many things in life, when pitching your story to the media, you can make your own luck. But you need to cover all the bases before you send your email or pick up the phone – and there’s so much to think about.

Are you approaching the right person? There’s little that annoys journalists more than PRs pitching a story that’s not relevant to them. Are you calling at the right time? How should you start the pitch? How long should it take?  And how should you follow-up?

Our training team will consist of a highly experienced journalist and PR professional to ensure you hear from those on both sides of the fence.

You will hear the journalist’s perspective on how best to pitch a story idea and the pitfalls to avoid. You will also hear the PR perspective from a seasoned professional who has successfully pitched to journalists to generate invaluable editorial endorsement for their company or client.

Essential training for in-house and agency teams alike, you might be looking to enhance their pitching potential or be preparing them for a specific sell-in.

The training will be shaped around your requirements and might include the following:

  • Planning, including who and when to call
  • Preparation, including understanding deadlines
  • PR pitching – the journalist’s perspective
  • Pitching for coverage – the PR’s perspective
  • Developing stories and messages for different media
  • Creating great email, phone and face-to-face pitches
  • Getting it right – what to say and how to say it
  • Avoiding the most common mistakes
  • Following up – how and when
  • Practical role-play exercises, feedback and coaching

Please call us to discuss your specific requirements and to see how we can help.