Your press release must stand out from the crowd.

The media may have been transformed over the past few years, but a press release is still one of the best ways to engage a journalist and tell your story.

And while press releases are distributed electronically nowadays, the principle remains the same. Yours must stand head and shoulders above the many hundreds of other releases that journalists receive every day.

The brutal truth is that the vast majority of press releases end up in the bin. In days gone by, journalists would ‘spike’ a badly written press release that had turned up in the post. Today they just press ‘delete’.

Our journalist trainers have been on the receiving end of more badly written press releases than they care to remember, so know exactly what it takes to grab a journalist’s attention.

Our PR trainers are some of the most experienced professionals in the business who have generated the sort of print and broadcast coverage that most PR people can only dream of.

Together, our trainers will provide genuine insight into both sides of the equation – the media perspective and the PR point-of-view.

If you need to sweat your organisation’s existing assets, we’ll advise you how to source great news stories without the need for massive budgets.

If you need to launch a major report, we’ll show you how to ‘slice and dice’ the results to maximise the editorial impact.

Our press release writing training will be tailored to your specific requirements, but might include the following:

  • Knowing your audience and anticipating their needs
  • Developing your story and creating the right key messages
  • Writing for the media – a journalist’s insight
  • Writing for print, broadcast and online coverage – a PR professional’s insight
  • What to include and what to leave out
  • Writing the perfect press release – length and language
  • Room for improvement – editing your release
  • Writing headlines that work
  • Quotes and how to use them
  • Distributing and following up your release
  • Extending the longevity of your release – tools and top tips
  • Sourcing news and sweating your assets for cost-effective coverage  

We’ve worked with PR agencies and in-house teams to help them write the perfect press release. Please give us a call to find out how we can help you.