Cameron Communications has been commissioned to facilitate a major business continuity exercise for one of the UK’s leading retailers, which will take place during the summer.

At the heart of the exercise will be a specially developed scenario which will develop in real-time over several hours, to test the company’s BCM procedures and its ability to communicate internally and externally during a crisis.

The company’s leadership team will be faced with a rapidly evolving situation which will include specially recorded and edited TV ‘breaking news’ reports, while newspaper journalists and TV news crews will be requesting updates and interviews throughout.

This will be the third exercise undertaken for this longstanding client, which operates a number of household name brands. Previous exercises have seen delegates undertaking newspaper, radio and TV interviews, as well press conferences and unexpected ‘ambush’ interviews.

Cameron Communications will work closely with the company’s business continuity and communications teams over the next two months to plan every detail of the exercise to ensure it is as realistic as possible and tests both business recovery plans and crisis communications procedures.

“We’re delighted to have been appointed to run another business continuity exercise – a key area of specialism for us,” says Duncan Hart, Managing Director of Cameron Communications. “Our client is committed to providing the best possible customer service and this event will ensure they are able to recover their business as quickly as possible in the event of a major incident.”

He continues: “As well as planning and running crisis exercises such as this, we work with clients on an ongoing basis to ensure their plans are continually updated and improved. We also train senior spokespeople to communicate their key messages during ‘business as usual’ interviews, as well as giving them the confidence to cope with the demands of hostile journalists in crisis situations.”