We can help draft key messages and develop strategic media positioning.

Cameron Communications has a successful track record in helping companies make the most of their opportunities and respond effectively to difficult issues and crisis situations.   

Our journalists and broadcasters have covered many of the major domestic and international news stories of the past decade, so they know what makes a great story and how to handle the media in a crisis.

Our PR consultants have worked with leading national and international organisations as company spokespeople, in-house directors and senior agency advisers.  

We can develop strategic communications objectives, craft key messages, develop stakeholder and media engagement plans and help put them into action. We can advise you on the best ways to extend the longevity of a positive story or the steps you need to take to mitigate the impact of a crisis.

We will work with you to develop the most appropriate approach and can also help to draft holding statements, press releases, Q&A documents and spokesperson briefing documents. We can also put it all to the test through practice interviews and feedback.  

We’ve been known to turn difficult issues and defensive positions into proactive, front-foot campaigns and valuable business opportunities.  

Our analysis and advice will be honest, objective and based on our first-hand experience of handling crises on both sides of the fence.

What’s more, our support does not end when we leave the building.

You will have 24-hour ‘hotline’ access to the team for as long as necessary to help you through the crisis – and out the other side.